my skill SET

From creative ideas to the nuts and bolts of making them perform, I work across the full spectrum of modern marketing

That means I can help shape the story, write the script, guide the shoot, or build the message architecture that keeps everything consistent.

Whether I’m working with an in-house team or an agency, I bring creative focus and real-world experience to every stage of the process.

Concepting

I help brands and teams develop ideas that actually work.
From shaping campaign platforms to initial concepting to bringing entire campaigns to life, I know my way around the world of advertising and marketing.

Writing & storytelling

From full brand manifestos to website copy, tone of voice guides and scripts, I create words that make brands feel human and distinctive.
I write stories, the kind that give teams and audiences something to believe in.

Brands & messaging

I help brands define what they stand for, and make sure every word supports that.
That can mean developing tone of voice systems, brand manifestos, or message hierarchies that keep teams aligned.
I also write brand guidelines that people actually want to read.

Scripting & directing

I’ve written countless scripts for film, content and radio.
I work closely with producers DoPs and crews to get the best from every shoot.
I can work at large scale (full crew) or small scale (me with a phone).

SEO & website copy

Good writing and good SEO aren’t opposites.
I write web copy that reads naturally but ranks well, full site architectures, product landing pages, and editorial content.

Content & social

I plan and create content that fits the brand, the audience and the platform.
That includes campaign content calendars, social series, and digital storytelling built around real insights rather than trends.

AI & bespoke GPTs

I create and train custom GPTs that help brands scale creativity without losing their voice.

Workshop & mentoring

I run creative workshops for marketing and creative teams who want to boost idea quality, storytelling and collaboration.
Recent sessions include a creativity workshop for Melbourne University’s film and production team.